Sergeant Bud: Yes. It’s designed to make you inconspicuous to the enemy and highly conspicuous to friendly forces. *
Private: But it’s going to be a stark contrast to the environment in which I've been fighting.
Sergeant Bud: Yes. But we believe it will be highly effective.
Private: Won’t I be conspicuous? Won’t it make me more visible? Do you think the enemy won’t see me or my purpose for wearing it?
Sergeant Bud: Someone put a lot of energy into designing this outfit. It cost a lot of money. The last design didn’t work for us.
Private: What was wrong with the blue uniforms we were wearing?
Sergeant Bud: They had to be replaced. They were too noticeable. They attracted enemy attention.
Private: But now you want to put me in this new uniform. Won’t the enemy know why I’m dressed like this? Won't he know that I'm trying to fool him?
Sergeant Bud: It’s designed to fool them. They will never see what you are doing. It’s camouflage. We call the new fatigues “Folds of Honor.” It will help with recruitment, also. More people will want to join the army, and I just don’t mean more men.
Private: But you’ve leaked the information that you will use this outfit in the new campaign. I’m going to be a sitting duck, an easy target. I’m going to be as easy to spot as a beer-bellied beer drinker sitting motionless on a barstool or a person sitting partially submerged in a bubble bath in a room filled with candles and cans.
Sergeant Bud: Just put it on and go to war. We have to try something. We’ve suffered too many loses of late.
*https://www.breitbart.com/politics/2023/05/17/report-bud-light-to-redesign-some-bottles-camouflage-folds-honor-imagery/. Accessed May 18, 2023