In this current milieu each person in social media gets multiple other identities derived from comments and discussions, tweets and retweets, and vines. Someone shows up in the media, drives interest and speculation, acquires friends and enemies, and becomes an “averaged identity” on the basis of responses. Almost any personal representation, from photo to comment, becomes impersonal. It’s more than gossip. It’s manipulation by an all-encompassing cybergod that is a multiheaded hydra.
Social media can alienate people from themselves, changing the meaning of being in a single place with a single identity. Once in cyberplace, a personality belongs to the whims of a sometimes indifferent, a sometimes elevating, and a sometimes angry cybergod. Regardless of the whims, the person becomes self-alienated.